Website Justification
14-Jun-2021
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YOUR COMPETITOR HAS ONE
To stay on top of an ever-changing market, most small business owners try to keep tabs on their competitors. By doing so, they gain insight on market trends, come up with new strategies and stay up to date with what others offer. If your competitors have a website, it's a strong indication you should too.

STAY OPEN 24 HOURS
While some small businesses are open 24 hours a day, most business hours are limited to a more traditional workday schedule. With a website, customers can view your products and services long after your normal operating hours. If you sell products online, you can even accept orders while you sleep.

EMAIL
Has anyone ever asked for your business email address? Are you currently using a personal email address from your ISP (Internet Service Provider) or a free email account for business contacts? You can raise the level of prestige and branding for your business with an email address that includes your company name or services. Personalised email accounts are always included when you set up a website. You can also set up multiple email addresses for different functions within your company, for example: sales@yourdomain.com, info@yourdomain.com, or yourname@yourdomain.com.

SURVEY YOUR VISITORS
When a visitor enters your website, they're expressing an interest in your products, services or information. But how can you find out exactly why they came or what they're looking for? To gain a better understanding of your customer base you can set up a survey to figure out exactly what potential customers are most interested in and also learn what new trends or features are on the horizon.

SELL YOUR PRODUCTS AND SERVICES ONLINE
You've probably seen or heard about online stores like Amazon.com or eBay.com. While these companies have huge infrastructures and massive marketing programs to drive their online business, it is possible to set up an online store in a much the same way, just more modestly. There are countless online stores that thrive doing the same type of selling but on a smaller scale. If you have a retail product that can be shipped, you're a great candidate for an online store.

A WEBSITE OPENS GLOBAL MARKETS
A website can be accessed 24 hours a day from anywhere on the planet possesing an Internet connection. From the moment your site launches, you can do business everywhere, any time of day. As an added service for international customers, you may want to offer a currency converter to help them understand prices in their local currency.

ATTRACT NEW BUSINESS THROUGH SEARCH ENGINES
A large amount of research today is done online. By having your website listed on the top search engines, it can be listed under the results for any number of queries. For example, if you're selling diving equipment and someone searches for "flippers" your site could be the first selection listed under the results.

GIVE DETAILED CONTACT INFORMATION TO PROSPECTIVE CLIENTS
Anyone ever ask for directions to your business? Always telling people your hours or which product lines you carry? A website can deliver details about your business to anyone with an Internet connection. This frees up time to focus on business instead of answering frequently asked questions.

INTERACT WITH CUSTOMERS
The best clients are repeat and referred customers. That said, there's no better way to keep customers coming back than keeping in touch with them. Through a website you can interact with clients via online newsletters, polls, chat rooms and special deals. When you keep in contact it shows customers you care, one of the best ways to keep them coming back.

INSTANT VALIDITY
As a customer you want to know the person you buy from is legitimate and runs a reputable business. A well designed website creates a feeling you're a legitimate company and leads to increased sales.

LOOK BIGGER THAN YOU REALLY ARE
Even a one-person business can look like a multi-person or multi-department operation through a company website. A professional, well designed website presents a more appealing image than a larger competitor who's web presence appears weak or amateur.

CUSTOMERS EXPECT IT
In today's business world, the Internet is the fastest growing source for information. Without a web presence, your business risks never being found by prospective customers.
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